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How to Set the Right Price for Your
Home in Julington Creek Plantation
Without question, the single most important factor
determining whether your home will sell (and if so, how quickly) is the
selling price you establish. Unlike many other important factors
affecting your home’s sale, the asking price you set is something under
your complete control. You can set any price you desire. Of course,
whether or not prospective home buyers will agree with your decision is
another matter. Every home seller faces the same question, “What is the
ideal price to set for my house?” Clearly, there are many ways to
determine the asking price you set for your home. And you will be
interested to know that except for one method, all others are incorrect.
Using an inappropriate method can easily lead you astray. Here is a
short list of some of the more common methods sellers use to establish
their asking price.
Method
A: I paid (fill in your amount) dollars for my home and
by now it should be worth (fill in the amount your estimate) dollars.
This is an Incorrect Method.
Method B: My neighbor sold his house for (fill in
the amount) dollars last year. My home is nicer than his and I should be
able to at least get (fill in the amount your estimate) dollars for
mine. This is an Incorrect Method.
Method C: I owe a mortgage balance of (fill in
the amount) dollars on my home. I also have a home equity loan I need to
cover and I need to pay for my real estate agent’s commission. So I have
to sell my home for at least (fill in the amount you need) dollars. This
is an Incorrect Method.
Method D: I paid (fill in your amount) dollars
for my home and I made several home improvements which have increased
it’s value by (fill in the amount your estimate) dollars. This is an
Incorrect Method.
Method E: I had a recent appraisal on my house
and they said it was worth (fill in the amount) dollars. This is yet
another Incorrect Method.
The Correct Method: So if all the above methods
are incorrect, exactly what is the correct method for determining the
asking price for your house? Simply stated, it is this: Your home’s true
market value is determined by one and only one thing. How much would a
qualified buyer pay be willing and able to pay for your house right now.
All other pricing methods fail to get at the core issue. It doesn’t
matter to buyers how much you paid for your home when you bought it. It
doesn’t matter to buyers how much you’ve heard other houses in your
neighborhood are selling for. It doesn’t matter to buyers how much you
still owe on your house. It doesn’t matter to buyers how much money you
need to clear from the sale. It doesn’t matter to buyers what an
appraiser says your home is worth. And it doesn’t matter to buyers how
many improvements or upgrades you’ve made to the house. The only thing that ultimately matters is the price the
market in your community will bear. And this price is evidenced by the
figure a qualified buyer writes on an offer to purchase contract for
your house. All other issues are side distractions and nothing more.
In
a strong seller’s market, homes can fetch extraordinary prices. These
prices may be way out of line with common sense, but nonetheless buyers
establish the prevailing market prices. (You need only look back to the
2003-2006 housing boom to see ample proof of this curious phenomenon at
work.) In contrast, a weak seller’s market will see prices for these
same homes suddenly plummet. Whether home prices spike upwards or
free-fall downwards occurs independently of home improvements, appraisal
estimates, last year’s prices, or your financial needs. It is a cold,
hard fact that in a free market system, the only thing that ultimately
determines your home’s selling price is how much a qualified buyer will
pay.
With this fact in mind, the home seller must establish
an asking price that is based on careful research leading to an educated
estimate. This educated guess
must reflect the current market environment and take into account your
home’s competitiveness relative to other homes on the market.
Ideally, it should be an objective, rational decision. You don’t
want to set price that is too high and thereby drive prospective home
buyers to those competing homes. Similarly, you don’t want to set too
low a price and needlessly forfeit thousands of dollars that could have
been yours. You must strike a sensible balance.
A tried and true way to reliably estimate the right
price range for a home is through use of a carefully researched
comparative market analysis. Experienced real estate professionals know
how to develop a well-researched market analysis. This analysis is one
of the most valuable tools you can have at your disposal when
determining an asking price. Never attempt to put your home up for sale
without a thorough comparative market analysis. Most real estate agents
and brokerages will prepare one for you without cost or obligation.
Given this, why in the world would you not want to take advantage of
this important piece of information?
Once you've reviewed the results of a sound comparative
market analysis, you will have the information you need to make a
decision about the price you want to set for your home. A word of
caution is in order at this point. Some home owners decide to set a high
price in order to “test the market” and see if they might get any
takers. This is not usually a prudent strategy. Going with a more
realistic initial selling price is a much smarter choice. Why is this?
It is a fact that the most crucial time for any home being listed is the
first 30 days. During this time, your home is fresh on the market and
will generate the most intense interest from home buyers and their
agents. If you are overpriced during this crucial time, you will push
away prospective buyers. By the time you agree to a price reduction, the
initial 30 days have elapsed and you’ve squandered your “new listing”
advantage.
To make matters worse, the longer a home sits on the
market, the more skepticism it invites from prospective home buyers and
their agents. In the back of their mind, they ask... “What’s wrong with
this house and why is it not attracting a buyer?” Did you know the
longer a home sits on the market the more probable it becomes that any
offer made will come in low? This is because buyers and their agents
realize that the longer a home sits on the market, the more anxious the
seller is likely to become. Therefore, the buyer makes a low offer in
the hope that a frustrated seller will accept their weak offer in
desperation. This all too common occurrence underscores the importance
of setting a realistic, competitive price at the start of the listing.
Setting a high price up front to see if anyone bites
may be a shortsighted strategy that ends up costing you time and money.
Instead, take a close look at the facts identified in a well-researched
comparative market analysis. Discuss this information with your real
estate agent. Set a price that is realistic and competitive right at the
beginning of the listing.
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Julington Creek Plantation, Julington Creek, JPC, Homes Sale,
Julington Creek Home Prices, Jacksonville FL 32259, Denise Bash, JCP, NW St Johns County, Riveroaks Plantation
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Windsor-Thomas Publications
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Banker Devonshire Realty. If your property is listed with
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