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How to Select a Superb Real Estate
Agent

It can be argued that selecting a real
estate agent who is a good match for your needs is the single most
important decision you’ll make when it comes to the sale of your house.
Why is this?
If you choose wisely and rely upon your
agent’s advice and experience, he/she will guide towards making wise
decisions with every other aspect of your home’s sale.
You’ll be rewarded with a smoother selling
process.
Furthermore, a good agent will provide you
with prompt and professional service.
Best of all, you are more likely to receive
a competitive price for your home with a skilled agent in your corner.
In contrast, if you choose an unskilled
agent, it will not only cost you time and money, but you will also find
the selling process frustrating and emotionally draining.
For this reason, choose your agent
carefully and wisely.
In this section, you will find some helpful
tips for selecting an agent who will provide you with the service and
expertise you need to get your home sold at a competitive price.
If you follow these tips, you are more apt
to select an agent who will serve your needs well.
Traits of a Superb Real Estate Agent
Honesty
& Personal Integrity
First and foremost, you should select an agent who is
honest and demonstrates sound ethical standards in dealing with clients.
The sale of your home represents a huge
financial transaction; perhaps the largest you’ll make for years to
come.
Select an agent who is trustworthy.
Find one who is willing to be completely
candid with you regarding all aspects of your home’s sale.
You’ll want an agent who has the strength
of character to give you straight talk and not just tell you what you
want to hear.
When you, the homeowner, are willing to
hear honest feedback, even if it is not pleasant, you are gaining the
benefit of an agent’s experience and expertise.
Dependability
Use an agent who is dependable; this is absolutely
essential.
You want an agent who is going to stick
with you throughout the entire listing period and be by your side right
to closing day.
Some agents will list a home and then, for
all practical purposes... vanish!
We call these individuals, “secret agents”.
The client never knows where the agent is
or what they are doing.
Avoid this kind of agent!
Instead, employ an agent who follows
through with promises and promptly returns your calls.
You also want an agent who will stay in
contact with you and keep you updated on the progress of their marketing
actions for your house.
Once a contract is in place for your home,
you need an agent who will stay on top of things and keep you informed
on the progress of the sale’s closing.
Dependability is essential!
Motivation
Give me an agent who is eager and motivated!
Experience and ability are important, but
they mean nothing if the agent isn’t motivated and energized to sell.
Motivation
= action!
And it takes action to sell a home.
It is not a passive activity.
When selecting an agent, pay particular
attention to the plan of action they propose.
Does this agent come across as motivated
and determined to get results for you?
Take
a look at an agent’s marketing plan.
Does it make sense?
Is the agent over-promising or does the
plan seem doable?
Go with an agent who makes sense and who is
a go-getter.
Find that agent who is eager to spring into
action to get results.
It’s your house and your money.
Make sure the agent you select is motivated
to get the job done!
Knowledge & Experience
Selling a home is no time for amateurs.
You need an agent who is experienced and
possesses an in-depth knowledge of residential real estate.
This knowledge should include:
a)
negotiating and communication skills,
b) a
knack for solving problems,
c)
insight about how to successfully market a home,
d)
a thorough understanding of current real estate
trends in your neighborhood.
An in-depth knowledge of your community is very
important.
Residential real estate is extremely
community oriented.
Marketing tactics and pricing strategies
will vary from community to community, so you’ll want to use an agent
who specializes in your local area.
Don’t select an agent whose normal area of
operations is too far from your house.
A long distance real estate agent often
translates to an “out of sight - out of mind” attitude.
You don’t want this!

Intelligence
The best real estate agents are resourceful
and can think on their feet.
These agents tend to be good problem
solvers.
Don’t underestimate the importance of
problem solving.
It is the rare real estate transaction that
does not have at least one or two major problems that need to be
resolved for the deal to close.
Problems can quickly unravel a deal if they
are not immediately resolved.
Look for an agent who is proactive and who
will be quick to tackle problems before they escalate.
First Class Service and Support
Pay close attention to this section.
When you select an agent, you are also
selecting their broker’s support staff.
You will be relying upon their broker’s
services.
As such, it is important that your agent’s
brokerage provide service and support that is professional and
consummate.
When
your home goes on the market prospective buyers and other real estate
agents will be calling your agent’s office to inquire about your house
and to make appointments to view it.
Most
of those calls will be taken by the support staff and on duty agents.
For this reason, you want to make sure the
support team at your agent’s home office is first class.
It
can negatively affect the sale of your home if your agent’s brokerage is
not professional and fails to properly handle all inquiries about your
house.
When interviewing a prospective agent, ask
him or her about their brokerage and the kind of support they will
provide.
EXCEPTONAL ABILITY
Exceptional ability is the sum of all the
preceding traits listed in this section.
An agent is highly proficient in their
trade when they are able to combine personal integrity with
dependability, motivation, knowledge, experience, intelligence, first
class service, and a superb support staff.
Put all these traits together and you have
an exceptional agent representing you and your home.
No
agent, regardless of how talented they may be, can work miracles and
make the impossible occur.
However, if you select a highly proficient and exceptionally capable
individual, you can expect superior results.
In every community, there are always a few select agents who seem
to rise to the top. They can
provide you with this kind of first class performance. Find
one of these agents and use their talents and abilities!
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Copyright 2009
Windsor-Thomas Publications
All rights reserved. Photos courtesy
of
Windsor-Thomas Publications and via licensed agreement with
iStock International. The views and opinions in this website
are those of the agents and not necessarily those of Coldwell
Banker Vanguard Realty. If your property is listed with
a real estate broker, please disregard. It is not
our intention to solicit the offerings of other real estate
brokers. ™ and SM are registered trademarks licensed to Coldwell
Banker Real Estate Corporation. An Equal Opportunity
Company. Equal Housing Opportunity.
Each Office Independently Owned and Operated.
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